Social media has transformed how medical practices connect with patients. It isn’t and shouldn’t be just about delivering direct patient inquiries anymore. In the digital marketing world of today, social media plays a critical role in various aspects of a medical practice’s online presence and reputation. Let’s dive into how social media has evolved and…
Read MoreIn 2025, SEO stands for ‘Search Everywhere Optimization’ For decades, SEO has been associated primarily with search engines and overwhelmingly with Google; but as we step into 2025, the landscape has shifted and continues to evolve. Google is no longer the sole gateway to discovery, and elective healthcare practices that fail to adjust risk being…
Read MoreIn the constantly-changing field of digital marketing, staying up to date on the latest tactics is critical for dominating over your toughest competitors in any local market. For most elective healthcare practices specializing in dermatology or plastic surgery, successful online marketing is worth hundreds of thousands of dollars a year in early days. However, as…
Read MoreNo matter what your stance may be on social media, it is here to stay. Reviewing social media demographics across many platforms will show how effective social media is. If you have not had a chance to dive in and optimize your social media presence, now is the time and you can do it responsibly….
Read MoreWith the growing prevalence of social media and review sites, it is easier than ever before for customers to share their experiences with a wider audience. This can be both a blessing and a curse, as positive reviews can help to attract new customers, but negative reviews can be damaging to a business’s reputation. This…
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