Many years ago, I received much enlightenment and inspiration (as did many others) from Stephen Covey’s The 7 Habits of Highly Successful People. A mentor had gifted me a copy of this seminal work. As part of Covey’s third habit, “Put First Things First,” he instructs readers to organize all responsibilities into a four-quadrant matrix differentiating…
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Successful and savvy professionals will always look for “win-win” solutions, but cosmeceutical and medical device vendors who become more conversant in digital marketing have real opportunity to create a win-win-win-win situation.
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There’s a very good reason why MetaMed Marketing encourages our practices to track their various phases of closing an inquiry, from inquiry to completed procedure. There are a million factors that influence exactly how many patients progress fully through your in-office conversion funnel, but many are within your control. By collecting and analyzing data from…
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Your online reputation is often a key deciding factor for prospective patients when it comes to selecting the provider they will go to for a cosmetic treatment. Those who want to learn about the experiences of real patients like themselves look up ratings and testimonials on Google, Facebook, RealSelf, and various patient forums.
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There is no denying the influence social media has on a person’s decision-making process when it comes to undergoing cosmetic surgery. Social platforms that are especially visual—such as YouTube and Instagram—are helpful tools in researching information on a procedure and, more to the point, viewing imagery based on before-and-after results.
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