Popular video-streaming provider Netflix has made its content library easily navigable for its subscribers. The library is easy to move through, and its videos are just as easy to watch. The provider carefully curates viewer experience on its platform, right from when the viewer gets home after a busy work day to when they finish…
Read MoreWhat are social media widgets? Most Internet users are familiar with the simple Facebook or Instagram buttons on almost every website, linking to various social media properties. Widgets can also appear as counters tallying the number of times a visitor has shared content. When we at MetaMed Marketing build a website, we tend to insist…
Read MoreA misconception in aesthetic medical websites is that before-and-after imagery is intended solely to demonstrate great patient outcomes. That’s vital, of course, but photo galleries that can deliver more (and better) patient inquiries are thoughtfully designed to offer so much beyond that foundation: Independent practice editing (Content Management Systems or CMS) Search Engine Optimization (SEO)…
Read MoreIn online marketing, the phrase “long-term” is anything but sexy. In fact, the ever-expanding array of new tools and channels, as well as a dizzying pace of change with existing ones (are you listening, Google?) has conditioned us to think short term. Ironically, this has happened at the same time as search engines are increasingly…
Read MoreIf return on investment (ROI) matters, you care; or at least you should care. The better question is, “Why should you care?” Consider some analogies. Why are blueprints helpful before construction of a new home or building? Why do engineers create schematics (electronic maps) for complicated circuit boards and integrated circuits before starting a new…
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