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Digital Marketing Held Hostage

In professional web services, as in life, there is no free lunch—but there are trade-offs. When elective healthcare practices decide between various digital marketers, they must consider and find a balance among performance, price, and independence. They must also take care to avoid placing themselves in danger of being held hostage by their provider. Performance…

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What on Earth Is BERT, and Why Should It Matter to You?

BERT will have an effect on about 10 percent of organic search results. Google claims that BERT enables its algorithm to better understand nuances of natural language. For example, in the phrases “from Boston to LA” and “from me to you,” the word “to” has different connotations. BERT is now able to distinguish such nuances. As such, the search community is expecting BERT to deliver better results with so-called long-tailed searches (phrases consisting of three to four or more words).

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