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Website Redesign Etiquette

That’s right, a certain decorum is required when approaching website redesign projects. Any self-employed amateur can redesign a website. It may even look good to the untrained eye.  But it takes a multi-disciplinary team of copywriters, web development, and online marketing professionals to ensure that your shiny new website doesn’t leave behind your existing visitor traffic

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The Value of Time

When elective healthcare practices initially interview potential Web providers so much of the conversation focuses on initial cost when true financial concerns should revolve around potential ROI. But in reality, that’s not the most critical component. The most critical component is time.  Let me explain. The path that maximizes ROI First let’s assume that you’re

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Calculus, Online Medical Marketing and ROI

Now that I’ve captured your attention with that anchovy sundae, let’s focus on today’s concern which is knowing the true measure of success in online marketing. A plethora of choices for a plethora of situations First, let’s acknowledge that in marketing, and especially in online marketing; there are an infinite number of potentially profitable initiatives

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New Seasons, New Beginnings

Summer is here, and in the aftermath of a big transition from sunny California to ever changing Midwest Michigan, I am suddenly acutely aware of the passage of seasons and the nature of business. Some things adapt and evolve or they die off completely, while others begin anew. What’s in a name? There are numerous

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