The California-Based Digital Marketing Agency Expands Marketing ROI Tracking Capabilities for Elective Healthcare Practices
Santa Barbara, CA
MetaMed Marketing, a Santa Barbara, CA-based digital marketing agency providing expert website design and online growth solutions, is pleased to announce the launch of its new MetaMetrics API Integration feature this fall. Developed in collaboration with NextPatient, this innovation sets a new standard in digital marketing performance tracking for elective healthcare practices. MetaMetrics, the agency’s proprietary digital marketing analytics software, is available 24/7 to all of its active clients.
Commenting on the new feature launch, MetaMed Marketing Co-Founder Brent Cavender said, “With MetaMetrics, in the past we were able to track a patient’s journey within the website from curiosity to commitment — but this was only half the journey. The new data integration with NextPatient capability now represents the Holy Grail of performance tracking in digital marketing. Now our clients can track a patient’s journey all the way from practice awareness to services completed and revenue generated.”
This innovative feature is a breakthrough in how elective healthcare providers can evaluate and optimize their marketing investments. By enabling seamless data integration with NextPatient’s appointment scheduling solutions, MetaMed Marketing clients gain deeper insights into patient behavior and marketing performance. The result is a comprehensive, end-to-end view of the patient journey that allows practices to measure true return on investment with unprecedented coverage.
MetaMed Marketing looks forward to participating in the 2025 ASDS Annual Meeting, taking place from November 13–16 at the Hyatt Regency Chicago. As a leading digital marketing agency specializing in elective healthcare, MetaMed Marketing will showcase its comprehensive suite of services tailored for dermatology and plastic surgery practices.
About MetaMed Marketing
MetaMed Marketing delivers tailored digital solutions for the elective medical industry, helping clients maximize long-term ROI. The agency specializes in SEO, SEM, lead tracking and analytics, social media content, clinical copywriting, mobile-responsive website design, and email marketing.
About NextPatient
NextPatient builds self-scheduling software that enhances the patient experience while streamlining practice operations. By allowing patients to schedule appointments online and after hours, eliminating repetitive tasks for staff, and helping providers fill schedule gaps, NextPatient keeps practices running efficiently and patients satisfied.
Contact Santa Barbara, CA’s MetaMed Marketing if you have questions about growing your elective healthcare practice. Call 866-240-8389 or send a message online.
