You wouldn’t turn to an orthopedic surgeon to address a cancer diagnosis. Nor would you have your neighbor tear down your finicky European sports car; so why do elective healthcare practice professionals that aspire to be the best local provider so often lean on location, friendship, or price to select their digital marketing vendor? Perhaps they don’t understand the subtle nuances necessary to make cosmetic practice websites and digital marketing channels earn ranking in search engines and generate more new patient inquiries. Or maybe they’re unaware that they’re leaving a half to a full million dollars per year on the table when they rely on non-experts to market their firms for new patient inquiries.
You read that correctly. Successful digital marketing regularly earns practices over 15:1 ROI for dermatologists and over 20:1 for plastic surgeons! Practices that claim to believe in marketing, but then don’t ask tough questions when vetting or have a sufficient marketing budget — those practices are doing the same thing and expecting different results.
For effective digital marketing, specialization is key. Will Joe Fabitz, building sites from his dorm room, know that “collagen” is still a highly searched keyword for H.A.s? Will they know that fully functioning photo galleries support search engine ranking and conversion, and the photo gallery (when done right) is the most popular area of a website? Let alone, will sub-optimum providers even know how to engineer high functioning features like a proper photo gallery? Elective healthcare practices succeed in their discipline by developing a specialty. Likewise, they grow their practice more effectively when leaning on proven expertise in promoting their businesses online. In other words, investing in a specialist is the difference between practices that get by as a business and those that grow, evolve, and thrive in their local marketplace.
Why Do Practices Too Often Rely on General Web Vendors?
It’s common for struggling practices to turn to non-specialized web vendors for a variety of reasons. They may be drawn to the vendor’s location, pricing, or have an existing relationship with the vendor. However, while these factors might seem appealing on the surface, they can ultimately hold your practice back from reaching its full potential.
Here are some reasons why a general web vendor may not be the best choice for your elective healthcare practice:
- Lack of expertise in the cosmetic market
- Generic approaches that don’t cater to your specific niche
- Inability to drive targeted traffic to your website
- Poor results in local search rankings
The Value of Specialized Digital Marketing
For practices that are serious about growth and success, investing in specialized digital marketing is essential. A company like MetaMed Marketing understands the unique needs and challenges of the cosmetic industry and can provide tailored solutions that drive real results. Here are some of the key benefits of working with a specialized marketing agency:
- Industry expertise: A specialized agency has in-depth knowledge of the cosmetic market and understands what strategies will work best for your practice.
- Targeted approach: Rather than using a one-size-fits-all strategy, MetaMed Marketing can create a targeted plan that focuses on reaching your ideal patients.
- Improved results: By leveraging specialized knowledge and techniques, a specialized agency can help you achieve higher ROI and revenue growth. I.e. they earn you new patient inquiries.
- Enhanced visibility: With tailored solutions for local search and online advertising, your practice can stand out from the competition and attract more patients.
Don’t Settle for Mediocrity
If your practice is currently working with a non-specialized web vendor and seeing lackluster results, it’s time to make a change. By partnering with MetaMed Marketing, you can take your digital marketing efforts to the next level and unlock the full potential of your practice. Don’t settle for mediocrity when you could be achieving outstanding success with the right partner by your side.
Reach Out to MetaMed Marketing Today!
Don’t let your elective healthcare practice continue to struggle with subpar digital marketing. Take the first step towards success by contacting MetaMed Marketing today. With our industry expertise and proven track record of results, we can help your practice attract more patients, increase revenue, and stand out in the competitive cosmetic market.
Ready to see what a specialized marketing agency can do for your practice?
Contact MetaMed Marketing today at 866-240-8389 to schedule a consultation and learn more about how we can help your practice thrive in the digital age.
