Blog

What on Earth Is BERT, and Why Should It Matter to You?

BERT will have an effect on about 10 percent of organic search results. Google claims that BERT enables its algorithm to better understand nuances of natural language. For example, in the phrases “from Boston to LA” and “from me to you,” the word “to” has different connotations. BERT is now able to distinguish such nuances. As such, the search community is expecting BERT to deliver better results with so-called long-tailed searches (phrases consisting of three to four or more words).

Read More

Let's Start a Conversation!

Get your FREE
website-health-check.

Productive SEO, SEM, email newsletter, and clinical copywriting campaigns. Enjoy the performance and profitability that can only come from partnering with online medical marketing professionals.

About Us

Get your FREE Website-Health-Check

WEBSITE CHECKUP
security code