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If Only Long-Term Marketing Was Like Compounded Interest … Oh, Wait! It’s Exactly Like Compounded Interest

As a healthcare provider running an elective healthcare practice, it’s crucial to consider marketing early and productively to achieve long-term success. One financial strategy that mirrors this principle is compounding interest. Just like how your money grows exponentially in a bank account over time, your practice can flourish when you invest in effective marketing efforts consistently. …

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Effective Strategies to Boost Medical Marketing in 2025

In the constantly-changing field of digital marketing, staying up to date on the latest tactics is critical for dominating over your toughest competitors in any local market.  For most elective healthcare practices specializing in dermatology or plastic surgery, successful online marketing is worth hundreds of thousands of dollars a year in early days. However, as…

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The Rise of ‘AI Ask Engines’

How AI-Driven Ask Engines May Challenge Traditional Search Engines and How Your Practice Can Adapt Understanding the AI Ask Engine Phenomenon Ask engines are not a new phenomenon, examples of human operated ask engines include Quora, where users can ask anything from everyday advice to complex professional questions, and Stack Exchange for IT and coding…

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Google Starts Plan to Disable Cookie Tracking

What You Need to Know to Overcome the Challenges of Ad Targeting and Remarketing The recent Google announcement outlining their plan to disable third-party tracking via browser cookies has stirred the pot for all businesses and advertisers (read about it here). This shift marks a significant change in how we approach ad targeting and remarketing….

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